GITEX Europe 2026: As AI Becomes Business as Usual, Trust Becomes a Competitive Edge
A year ago, it already seemed that artificial intelligence had become firmly embedded in everyday business. Yet after returning from GITEX Europe 2026 in Berlin, the picture looks different. AI is advancing so quickly that solutions considered cutting-edge only a year ago are now becoming the baseline.
This time, it was not the technology itself that stood out most, but the growing clarity around its role. The value of AI is no longer measured by whether a solution includes it. What matters is whether it helps people read, compare, verify, prepare, sign or protect information more efficiently.